How to write content for your Unite Framework

Here is a Unite Websites quick tutorial on writing content for your website.
Use the red highlights over the pictures for a deeper read.

There are several things to overcome when writing content – structure, length, voice, and cohesiveness. We’ll cover each of these to help you with your website journey.

The first solution to writing website content is to hire someone to do it for you. The cost can range anywhere from $500 for a small website to $2000 for a more extensive website. Writers often charge based on their experience, so you’ll likely pay more for a writer with expertise versus one just starting.

At Unite we say, eh, do it yourself. And here's how.


Use your imagination to write something that will grab the reader's attention, and define who you are/what you do in a single sentence. 

Structure. This one is straightforward.

With a Unite Website, you’re paying for a framework that’s pre-built, tried, and tested – we know the layout and structure for content, and that skill is clear in our frameworks. You can directly reference the framework you want or order and write words to match the size, layout, and placement of those already there. Our frameworks offer a loose guide for that information. You need to reference the format in a word editor like Microsoft Word or Grammarly and start writing it.

Length. Longer is not better.

When writing words on a website, always use the least words to make your point. Humans have a terrible habit of over-explaining things – don’t do it. Size your words to the lengths in the frameworks. If you *must* provide more information, do so with a button. If they want to read on, they will.


Pick titles that make sense to the reader - order them by importance from left to right.


On this framework, this is a single sentence. Try and match size to what's on the framework - longer is not better. 


You get to define your voice in sections like this. But also - this section (an about section) gives you the most freedom to ramble on. People read the about pages for credibility and vetting. 

Voice. Your voice is you, your brand, and your website.

Your voice defines how you’re perceived – is it formal, informal, direct, funny? Pick one and use that voice – but keep in mind that your brand/website’s voice should define your voice everywhere else.

Cohesiveness. Make it make sense.

Make sense of the flow—the skill of making everything flow so that a reader can understand. The flow is already put there in our frameworks; you need to pick the words.

Wrap Up. Just put words that make sense and honestly define your service, product, or brand into the slots we have on our frameworks – they will fit perfectly and look great.

And no matter your writing skill level, we will review each and every word for flow, accuracy, grammar, to make you the best website possible.