Our Business
Mission Statement
Unite Websites is here to deliver high-quality, future-ready, well-designed website builds at rates anyone can afford.
Unite's Background
Unite Websites emerged in response to the escalating demand for swift and efficient website development. The company originated from the fusion of Dorsay, a digital marketing agency established by Steven Childs, and a solutions consulting business, RK Blueprints, initiated by Raheem Kareem. In a landscape where rapid website deployment is increasingly crucial, Unite Websites provides a solution to address the needs of emerging businesses with limited capital resources.
The Problem Unite Solves
One of the biggest challenges for a small business owner is finding the right web design agency. Do-it-yourself (DIY) Builders sell a product that the small and medium-sized business (SMB) could make themselves.
Making your own website is not a good idea. If the SMB is a Bakery, they know how to bake, not necessarily how to create a stable, fast, responsive internet sales platform.
- Design has a 75% influence on a businesses credibility.
- Ugly websites will lead to 88% of users never returning.
- 48% of people said that a website’s design is the primary factor in establishing credibility for the business.
- 8 out of 10 people will not engage with content that doesn’t show up well on their device.
- Bad UX will make 89% of users to leave your website.
If you don’t know how to design a website you shouldn’t. But Wix, Shopify, Square, and the like sell a “pipedream” to SMBs that they can make a website for pennies. The reality is nothing but – many users give up in frustration, having spent countless hours working on a website, but it’s never right. They give up, and after wasted time, and money on a premium plan they spend more on a web design firm. Anecdotal, certainly, but not untrue – nearly 90% of past clients have had this experience with Wix or a DIY Builder.
Current Composition of the Web design industry (2023).
What Unite Does
The overarching business idea is to produce, in a week, a fully-functional, mobile responsive, beautiful website for under $1000.
That’s what we do. We provide a Wix-like service, as the user can make edits, and tweaks once the site is complete.
The user gets an inexpensive, yet robust website, with features and functionality far surpassing anything a DIY Builder can do.
We pre-design templates that we deploy onto a WordPress instance on our web server for the user. They pay for the template once, any addons, and for the web hosting once a year.
The Team
Steven Childs, Co-Founder & Chief Executive Officer
Steven Childs is the CEO of Unite Websites. With over two decades of website building experience, and as a marketing expert he’s brought Unite Websites to life.
Rachelle Rapp, Chief Operating Officer
Rachelle works for Unite Websites as the head of customer success, digital project manager, and digital ads specialist. With her experience managing website projects, she’s in charge of ensuring accurate and clean turn over for each new Unite Website customer.
Jon Stys, Art Director & Web Designer
Jon is the Art Director at Unite Websites, and the head of web design. With many years of experience building graphically stunning websites, his knowledge brings a uniqueness to the table for the Unite Websites.
Raheem Kareem, Co-Founder & Chief Technology Officer
Raheem Kareem brought his expertise in technical consulting to the role from his work at RK Blueprints. Now serving as head solutions architect, Raheem guides Unite Websites to deliver affordable, professional websites with innovative insights.
Organizational Structure
Unite Websites is a single-member LLC.
Founder:
Steven Childs
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Employees:
Rachelle Rapp, Jon Stys, Raheem Kareem
