Executive Summary
Unite Websites provides accessible, professional-grade, future-proofed websites at a meager cost (less than $700). The quality of inexpensive websites is deficient. Unite comes in with a high-quality, done-for-you option built on a common platform and ready for growth with an easy-to-use dashboard. There are no recurring website fees (only hosting), and the customer owns the website outright when finished. We build these sites in less than a week.
The website industry is experiencing healthy growth of 13% over the next eight years. There’s no expectation for demand to change – even as businesses get more websites, they always need refreshed ones, and as new businesses open up, they too need a website.
Unite websites solve low-quality websites with a low-cost, high-quality future-proofed option for businesses. We walk the customer through the entire process as if it were a custom-built website. Addons make it easy to expand the site.
We provide WordPress websites and templates for $695 in 7 days or less. Our optional hosting is $329/yr. We offer several addons, including Calendly integration, appointment setting, custom portfolios, custom sliders, and e-commerce (which scales the site up to collect money and display a product catalog).
Our marketing strategy is to target using digital delivery, focusing on future-ready, high-end websites built on a common platform that is well supported. We will place ads on Social Media, PPC Ads (Google/Microsoft). We will also provide regular blog topics and information to keep customers engaged with our service and their website.
We expect modest growth in the first year with a total sales of $446,000. We’re requesting funding of $100,000 to cover our start-up costs, advertising, product development, and light staffing.